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The Most Powerful Way for You to Promote a New Product
by Joe Vitale and Larry Dotson

One of the most effective ways to promote an affiliate program is to write a personal endorsement for it.  And learning how to write highly persuasive endorsements can help you generate a very good income every month.  

What is a personal endorsement?

It's a short written piece, usually only three lines, that recommends the reader buy a product based on your own personal experience with it.

Personal endorsements can be called many things.  They can be called personal recommendations, personal testimonials, personal opinions, product reviews, personal evaluations, etc.

They are very hypnotic because they can influence the prospect to buy a product without sounding or looking like an ad.

People have trained their brains to ignore ads because they see hundreds of them everyday.  But personal endorsements can bypass the conscious mind and go straight into the subconscious mind.  

This is true power.

Personal endorsements also give more credibility to the product you are promoting.  Why?  Because people trust customers more than they trust  business owners.  When people see your name with an endorsement they usually believe your claims are true.  They naturally assume that people wouldn't try to ruin their reputation and credibility by endorsing something they don't believe in.

Now note: Very few affiliates take the time to write personal endorsements.

Re-read that line: Very few affiliates take the time to write personal endorsements.

This is a *big* opportunity for you.

You can give yourself a super, unfair advantage over other affiliates simply by writing endorsements, and by collecting endorsements.  Think about it.  How many times have you bought a product because somebody else, other than the business, was recommending it?  That was the the power of an endorsement.

Think of other affiliates as your competition (unless they are your sub-affiliates).  You must find a niche or unique selling proposition to outsell them.  That's what personal endorsements can do for you.  Nobody can have the same written endorsement as you -- unless they copy it.

That's your niche!

That's what will set you apart from the competition!  You'll have endorsements that they don't have.

Let me give you one last example before you jump into the actual meat of this book.

In mid-June of 2002, my friend Mark Joyner called me.  As you probably know, Mark runs Aesop Marketing Corporation and publishes most of my e-books, including this one.  He was calling me because he was excited about a new affiliate program, and he wanted me in on it.

I asked him to send me the URL for the program, and he did.  I reviewed the site and liked what I saw.  I then had a decision to make:

Do I send an e-mail to people with the URL for the new program, letting the site sell them, or do I give an endorsement for the program and then the URL?

The site was like most sites for affiliate programs.  It was informative but dry.  There wasn't a single endorsement on the site.  Well, just by reading this introduction you know that's a mistake.

By now you should know that giving an endorsement would be the most powerful way for me to promote the new affiliate program Mark was calling me about.  So here's what I sent to my e-mail list:

Mark Joyner, CEO of Aesop Marketing, 
  publisher of most of my e-books, just called
  me.  He almost never calls me.  But he's excited.
  He wanted me to know about a new system for
  making money through investments.  Mark is
  so excited he is flying to New Zealand this
  Saturday to talk to the owners.  I so trust Mark
  that I joined this business as fast as I could.
  I'm inviting you to hitch a ride with us.  Since you
  will be joining under Mark Joyner and me, you
  will benefit from all our promotions.  For details,
  go here now: http://joevitale.cashevolution.com
  Thanks,
  Joe
    ****************************************************
   Joe Vitale, President, Hypnotic Marketing, Inc.
   #1 Best-Selling Author -- Spritual Marketing
  Author of far too many other books to list here
   http://www.mrfire.com "Aude aliquid dignum"

You may have noticed something unique about that endorsement: Besides my own testimonial for the program (the memo you just read) *within* it is a secondary, almost subliminal endorsement.  By saying Mark Joyner jumped into the program, I was saying Mark Joyner *endorsed* the program.

Do you see the power of this advanced hypnotic endorsement?  Not only am *I* endorsing the affiliate program, but so is the great Mark Joyner!  (For the record, people started signing up under me faster than I could keep up).
 

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