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How to Control the Mind of Your Prospects -- And Influence Them to Buy What You're Selling 
by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com

Imagine what it would be like if you could control people’s minds – and had the power to motivate, influence and persuade them to agree to practically anything you propose … what would that be worth to you?

The concept of mind control has always been irresistible to marketers and salespeople.  Why?  Obviously, because it plays a major role in generating untold fortunes for the privileged few who know how to use it. 

As you read every word of this article, you will discover advanced psychological tactics that will boggle your mind.  You will learn 30 ways you can use mind control to make your prospects buy from you – and, more importantly, how you can use the tactics ethically to at least double or triple your sales.

The diabolical tactics I’m about to reveal have been shown to generate avalanches of sales – virtually unstoppable landslides, in most cases. These psychological weapons are so powerful that I expect more money to change hands with the clever use of these devices than with any other marketing method known to man.  Heck, these are controversially potent, that I wouldn’t be surprised if they are banned from mainstream marketing in the near future. 

What Is Mind Control – And Is It Ethical?

Mind control and other devices of social influence are woven into the very fabric of our society.  They have become so prevalent, particularly in the world of sales and marketing, that we often don’t even take notice of their influence.  For instance …

Have you ever wondered why companies such as Procter & Gamble and General Foods have been running those contests asking people to write down “Why I like“ (product) ” in 25-, 50-, 100 words or less? 

Because, for the chance of winning valuable prizes, droves of people are willing to go on record as liking the product.  This, in and of itself, is extraordinary because it creates countless glowing testimonials. But what’s even more amazing is that the hundreds of thousands of people who testify in writing to the product’s benefits consequently believe what they have written – and this curious phenomenon fuels unprecedented sales of the product!

When you use psychological devices like the one used in the above example, you glide ever so smoothly over people’s natural predispositions that it’s practically effortless for you to generate sales. This spells the greatest difference between the ethical form of mind control used in marketing, versus its evil stepbrother – the kind involving covert behavior modification techniques.

The latter concept of “mind control” probably conjures up intrusive devices reminiscent of the “Manchurian Candidate,” that coerce or manipulate people to do things against their will, or even introduce electrical impulses that affect the cerebral cortex and produce robotic behavior in human beings.  Needless to say, this is not the context of mind control that I am referring to – and neither is it the kind I would advocate nor promote in the field of sales.

Mind control, as used ethically in sales and marketing, is simply the process of using natural human predispositions to break down defense barriers that are obstacles in the sales process. 

In this manner, your prospect is a voluntary and willing participant, and becomes happily involved in a buying decision that you have rendered painless and even enjoyable. 

Here’s the amazing part:

You can initiate your prospect’s buying sequence at the snap of your fingers when you know the secret codes known as "triggers."  These triggers activate a human predisposition that causes the prospect to buy without any resistance. 

Obviously, these triggers usher in a revolutionary – and immensely more effective – era of selling.  Here’s how triggers compares to the traditional way of selling:

Traditional Selling entails the use of sales “scripts” that are both awkward and unnatural.  You probably know them all – dozens of memorized closes, questions rigged with "tie-down" lines that trick the prospect into saying "yes," etc.  This traditional selling sequence is contrived, and goes against the natural flow of the prospect.  And even when customers buy as a result of these high-pressure tactics, it’s not because they want the product but because they are cornered or intimidated into the sale.  I don’t know about you, but this sales model makes me feel like a con artist after I make a sale.

Selling With the Use of Triggers:  When you “get into the mind” of your prospect, the sales process becomes a matter of just pushing the right buttons – or more precisely, the right triggers.  Since you’re going with your prospect’s natural flow, and using a selling sequence to which your prospect is naturally inclined, you eliminate any resistance.  Selling couldn’t be easier.

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