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 "How I Shot My Book to #1 on Amazon in 48 Hours - On a $0 Ad Budget"
by Mark Joyner

"This is CNN"

It was the night before my campaign launch.  The next morning hundreds of Internet promoters were set to announce the release of my new book. 

"Top Stories tonight" the voice of Chuck Roberts carried on in the background as I went over the following days events in my mind.

I had left no stone unturned.  Everything was in place ready to go.  My goal was to be #1 on Amazon in 24 hours.

(And what a great thing to accomplish -  you can forever call yourself "#1 Best-Selling Author of...."  That's credibility and credibility sells.)

I was confident I could do it.  The campaign we had organized was flawless.

"New York Mayor Rudy Guiliani's long anticipated book, Leadership, hit the shelves today"

I paused for a second in shock - processing what I had just heard.

"Ohhhhhh s***!"my head snapped back and I yelled.  I sat there stunned for a few minutes feeling weightless, helpless, totally in shock.

Maybe Eminem described this feeling of impending failure best in the punchy song "Lose Yourself":

The clocks run out, time's up over - blough! 

Snap back to reality, Oh there goes gravity 

... and there gravity went.

How could I possibly compete with a book being plugged every 30 minutes on CNN written by "The Mayor of the World"?

Worse, how could I stop the campaign I had set up for the next day?  Everything was set in motion.

Once the shock wore off, I just laughed.

I shook my head and said, "F*** it.  Let's do this thing."

You better ·

Lose yourself in the music, the moment you own it 

You better never let it go 

You only get one shot, do not miss your chance to blow 

 

This opportunity comes once in a lifetime·

The next morning we launched the campaign and we made #2 by the end of the night.  The next morning, 24 hours later, we were still at #2.

I missed my goal.

We pressed on.  Most of my staff went out to go see the stage production of "The Lion King,"but I burned my ticket and stayed back at the office.  A few of us pushed hard, getting more people to promote the book for us, sending out follow up campaigns, not giving up·

- and by the end of the day we were #1.  We beat Rudy.

We remained at #1 for 36 more hours.

How did we do it?

Well, it was a long process, but here is what's important:

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